(Menlo Park, CA) -- Popular photo-sharing app Instagram is launching a video feature. In today's event, founder Kevin Systrom said the goal is to create simple, beautiful videos that can be shared on your Facebook page. The Facebook-owned service has more than 130-million monthly users. Every day, users' instagram photos are shared across the web and get more than one-billion total "likes" on Facebook. Just like the photography app, the video feature allows users to choose from several filter and lighting effects.